What's New

Not every service needs to repeat. One-off services send a single reminder and then stop — perfect for post-purchase follow-ups and one-time check-ins.

• Single reminder cycle — After a one-off service is marked as completed, no further reminders are scheduled
• Same flexible timing — Set the reminder interval and offset just like recurring services to control exactly when the reminder goes out
• Clear status indicators — Completed one-off services show a blue "Completed" badge so you know at a glance which customers have been taken care of
• New business templates — Bike Shop (New Bike First Service), Mechanic (Break-In Service), Veterinarian (Spay/Neuter Follow-Up), and Lawn Care (New Lawn Seeding Check) templates now include one-off services

Toggle the "One-off service" checkbox when creating or editing any service. Use one-off services for new bike first services, post-surgery follow-ups, break-in services, or any other one-time reminder.

The best time to capture a customer is right after service, when they're standing in your store. Kiosk mode makes that effortless.

• One-tap activation — Click "Enter Kiosk Mode" in Settings, and your tablet becomes a customer registration station
• Simple registration form — Customers enter their name, email, and optionally their phone number, birthday, and service preferences
• Secure by design — The kiosk uses a unique token URL with a 12-hour expiry. No login credentials are exposed on the device
• Works on any device — Optimized for iPad (landscape and portrait) and even fits on an iPhone SE for on-the-go registration
• Remote management — View active kiosk sessions, copy the link to set up additional devices, or deactivate a session remotely from Settings
• Real-time deactivation — When you deactivate a session, the kiosk form disables within seconds

No more scribbling emails on paper or asking customers to spell their name twice. Hand them the tablet, and they're registered in seconds.

After months of development and testing, ReturnNudge is officially launched and ready for your business.

• Production deployment — ReturnNudge is running in a production environment with full monitoring and reliability safeguards
• Landing page and marketing site — Visit our new website to learn about features, pricing, and how ReturnNudge helps local businesses
• Blog — We've launched a blog with tips on customer retention, email best practices, and getting the most out of ReturnNudge
• All features included — Automated service reminders, birthday emails, broadcast emails, CSV import, dashboard analytics, and more

Thank you to everyone who has been part of this journey. We're just getting started, and we have a lot more planned for 2026 and beyond.

Start your 14-day free trial today and see how ReturnNudge can help bring your customers back.

This release focuses on stability and reliability improvements across the platform.

• CSV import validation — Better error messages when importing customers with missing or malformed data
• Email template rendering — Fixed edge cases where merge fields with special characters were not replaced correctly
• Timezone handling — Corrected reminder scheduling for businesses in timezones with half-hour offsets
• Subscription state handling — Improved detection of expired trials and paused subscriptions
• Activity feed performance — Optimized queries for accounts with large activity histories

We continuously monitor for issues and ship fixes as quickly as possible. If you encounter a problem, contact us at support@returnnudge.com.

ReturnNudge now supports even more types of local businesses with expanded onboarding templates and business type options.

• New business types — In addition to Bike Shops, Mechanics, Dentists, and Barbers, you can now select Veterinarian, HVAC, Optometrist, and Lawn Care during onboarding
• Custom business type — Select "Other" and configure your services from scratch for any business type not listed
• Improved onboarding flow — The wizard now shows your setup progress as a percentage, making it clear how many steps remain

Whatever kind of local service business you run, ReturnNudge can help you keep customers coming back.

We've added Flipper-powered feature flags as kill switches for all email pipelines, giving us the ability to respond instantly to any issues.

• Reminder email kill switch — Instantly pause all reminder email scheduling and sending across the platform
• Birthday email kill switch — Disable birthday email processing with a single toggle
• Broadcast email kill switch — Stop broadcast email sending immediately if needed
• All flags enabled by default — Features work normally unless explicitly disabled by an administrator

These operational controls ensure we can protect all customers on the platform if an issue arises, without deploying code changes.

Keeping your email reputation healthy is essential. We've added automatic bounce handling and deliverability safeguards.

• Automatic bounce detection — Hard bounces are detected automatically and the customer's email is flagged
• Auto-pause on bounces — If too many emails bounce, sending is paused to protect your sender reputation
• Deliverability monitoring — Track your bounce rate and delivery success from the dashboard
• Email logging improvements — Every email now records its delivery status so you can identify and fix problems quickly

These safeguards run in the background so you can focus on your business while ReturnNudge protects your email reputation.

ReturnNudge now offers three straightforward pricing plans with Stripe-powered billing and a 14-day free trial on every plan.

• Starter ($19/mo) — Up to 100 customers, 5 services, 200 emails/day. Everything you need to get started
• Growth ($49/mo) — Up to 500 customers, 20 services, 1,000 emails/day. Adds CSV import and priority support
• Business ($99/mo) — Unlimited customers, services, and emails. Adds a dedicated account manager and premium support
• Annual billing — Save with yearly plans on all tiers
• 14-day free trial — Try any plan free for two weeks, no credit card required to start

Plan limits are enforced automatically. If you outgrow your plan, the system pauses email sending until you upgrade, so you never lose data.

Your new dashboard gives you a clear picture of your customer engagement without digging through menus.

• Stat cards — See total customers, active services, emails sent this month, and upcoming reminders at a glance
• Email activity widget — Track emails sent today, any failures, your daily send limit usage, and the five most recent emails
• Upcoming reminders widget — See which customers have reminders coming up in the next 7 or 30 days
• Upcoming birthdays — See the next 10 customer birthdays at a glance
• Activity feed — A chronological log of everything happening in your account: customers added, emails sent, services completed, broadcasts delivered, and more

The dashboard is the first thing you see when you log in, giving you immediate visibility into how ReturnNudge is working for your business.

Sometimes you need to send a message to all your customers, or a targeted group. Broadcast emails make that easy.

• Rich text editor — Compose beautiful emails with formatting, links, and images using our built-in editor
• Flexible recipient selection — Send to all customers, customers assigned to a specific service, or manually select individual recipients
• Preview before sending — Review exactly how your email will look before it goes out
• Scheduled delivery — Set a future date and time for your broadcast, and it will be sent automatically
• Real-time progress — Watch your broadcast go out in real time with a live progress indicator powered by Turbo Streams
• Merge field support — Personalize broadcasts with {{customer_name}} and {{business_name}} merge fields

Use broadcasts for seasonal promotions, holiday greetings, service announcements, or anything else you want your customers to know about.

Respecting your customers' email preferences is critical for deliverability and trust. We've built a comprehensive email preference system.

• Granular unsubscribe options — Customers can unsubscribe from a single service, all reminders, birthday emails, news emails, or everything at once
• Self-service preference page — Every email includes a link to a branded preference page where customers manage their own subscriptions
• Secure token-based access — Preference pages use signed tokens that expire after one year, no login required
• Easy resubscribe — Customers who change their mind can resubscribe from the same preference page
• Activity logging — All subscribe and unsubscribe actions are recorded in your activity feed

This keeps you compliant with email regulations while giving customers full control over what they receive.

Now you can automatically send birthday greetings to your customers with special offers or a personal touch.

• Birthday email settings — Configure your birthday email subject, body, and how many days before the birthday to send (0 to 30 days in advance)
• Customizable templates — Use merge fields like {{customer_name}} and {{business_name}} to personalize every birthday message
• Automatic daily scheduling — A background job checks for upcoming birthdays every day and sends emails on schedule
• One-per-year enforcement — Each customer receives only one birthday email per year, preventing duplicates even if the job runs multiple times

Birthday emails are a proven way to make customers feel valued. A simple "Happy Birthday" with a small discount can bring them back through your door.

The flagship feature of ReturnNudge is here. Your service reminder emails now send automatically, every single day, with no manual effort required.

• Daily scheduling — A background job runs every day and sends reminders to customers whose next reminder date has arrived
• Timezone-aware delivery — Emails are sent at 9 AM in your local timezone, so customers receive them at a reasonable hour
• Merge field personalization — Each email is personalized with the customer's name, service details, and your business name
• Email logging — Every sent email is recorded so you can see exactly what was sent, when, and to whom
• Duplicate prevention — The system ensures the same reminder is never sent twice for the same service assignment
• Throttling — Daily send limits protect your sender reputation (200/day on Starter, 1,000/day on Growth, unlimited on Business)

Set it up once and ReturnNudge handles the rest. Your customers get timely reminders and you get repeat business.

The core of ReturnNudge is now in place: create services, assign them to customers, and let the system calculate when reminders should go out.

• Service management — Create services like "Annual Bike Tune-Up" or "6-Month Dental Cleaning" with custom reminder intervals
• Customer-service assignments — Assign services to individual customers and track their last service date
• Automatic reminder dates — The system calculates the next reminder date based on the service interval and last completed date
• Mark completed — When a customer comes in, mark the service as completed and the next reminder is automatically scheduled

Each service includes a customizable email template with merge fields like {{customer_name}}, {{service_name}}, {{item_name}}, and {{business_name}} for personal, relevant reminders.

Your customer database is now live. Add customers one at a time or import your entire list from a spreadsheet.

• Customer profiles — Store names, email addresses, and birthday dates for each customer
• CSV import — Upload a CSV file to bulk-import customers from your existing records (available on Growth and Business plans)
• Search and filtering — Quickly find customers by name or email with instant search
• Plan-based limits — Starter plans support up to 100 customers, Growth up to 500, and Business plans have no limit

Your customer data is tenant-isolated, meaning it is completely private to your account and cannot be accessed by anyone else on the platform.

Getting started with ReturnNudge is now faster than ever. Our new 6-step onboarding wizard walks you through setting up your business in minutes, not hours.

• Business templates — Choose from pre-built templates for Bike Shops, Mechanics, Dentists, and Barbers, each with industry-specific services and email templates already configured
• Auto-created services — When you select a template, your common services (like "Annual Tune-Up" or "6-Month Cleaning") are created automatically with sensible reminder intervals
• Default email templates — Each service comes with a professional email template ready to send, complete with merge fields for personalization
• Logo upload — Add your business logo during setup so every email reflects your brand from day one

You can always customize everything later, but the wizard gives you a fully working setup in about five minutes.

We're excited to introduce ReturnNudge, a new platform built specifically for local service businesses that want to bring customers back automatically.

ReturnNudge is built on a modern Rails 8 foundation with enterprise-grade multi-tenancy, background job processing, and reliable email delivery. Here's what we've laid the groundwork for:

• Secure user authentication and account management
• Multi-tenant architecture so your customer data stays private
• Sidekiq-powered background processing for reliable email delivery
• Integration with professional email service providers

We're building something special for bike shops, mechanics, dentists, barbers, and other local businesses. Stay tuned for more updates as we roll out features.